Life After Your Boy Band: Kevin Jonas Talks Marketing

February 25, 2016 - Jonas Brothers

Ex-boy rope member Kevin Jonas done an coming yesterday afternoon during Mobile Growth Summit 2016 … not to perform, but to speak about marketing.

Since exiting a song scene, Jonas has been streamer adult The Blu Market, a association designed to help influencers boost their amicable media app installs and engagement. The eldest Jonas says he always oversaw a business side while he was in a band with brothers, Joe and Nick.

“I always looked during a Jonas Brothers like a startup [of 16 employees],” Jonas said.

The rope pennyless adult in 2013. But according to a discussion organizer, women still followed Jonas — now a father and father — when he arrived during a prior night’s party. One lady pronounced she would twist her hair for him, a organizer said. 

Credit that kind of following to a energy of successful selling … and maybe a residual energy of appearing on People magazine’s list of a Sexiest Men Alive in 2008.

Movin’ On

Jonas, 28, talked about his knowledge with a Jonas Brothers, a cocktail stone rope combined by a youngest hermit Nick. He also discussed the challange of  balancing observant “no” while innundated with offers from companies to push their products. He would concentration some-more on one-on-one rendezvous with fans, experimenting with platforms like Snapchat.

While scaling is critical in mobile expansion and engagement, requesting a right metrics also matter, Jonas suggested.

And only to denote live a energy of influencer marketing, after someone from a assembly asked a doubt about followers, Jonas tweeted this:

Hundreds of likes and retweets poured in within seconds.

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