Dance-rock rope DNCE stopped by a Social Media Marketing category on Wednesday morning before a group’s opening during OwlChella, a university open concert, during 8 p.m.

Ian Aubry, a youth media studies and prolongation major, brought a rope to Tuttleman Learning Center as partial of a campus selling debate for Republic Records, a multiplication of Universal Music Group. Aubry is UMG’s College Lifestyle Marketing Representative.

“Basically, Republic Records reached out to me to do something fun with DNCE on campus, and as a Joe Jonas adore myself, of march we pronounced yes,” Aubry wrote in an email.

Jonas — who is before of a 2000’s cocktail stone rope The Jonas Brothers — and other DNCE members Cole Whittle, Jack Lawless and JinJoo Lee sat down in a commencement of a class, sanctimonious they were students. They also joked that they were unfamiliar sell students.

The students in a category didn’t know about a visit, and were astounded to see a group.

Matthew Ray, an accessory instructor and co-founer of ChatterBlast Media, a Philadelphia-based communications agency, teaches Social Media Marketing. He pronounced Aubry, one of Ray’s students, reached out to him about organizing a event.

“I suspicion it would be good for students to see how genuine universe activations and engagements emanate amicable hum since we had celebrities in here and a initial thing they started to do was use Instagram, Facebook, Snapchat and it shows a lot about what we  speak about in class,” Ray said.

Emily Winshel, a comparison communications studies major, pronounced she initial didn’t trust that a people walking in were Joe Jonas and a rest of DNCE.

“I was like, ‘no approach is that Joe Jonas. It can’t be. He’s substantially a student,’” Winshel said. “I wanted to take photos, though we was like, is that weird? It’s such a tiny room, we didn’t wish to be obnoxious.”

Ray combined that he thinks it will be a noted impulse for his students.

“I consider it’s critical that your college knowledge have fun things,” Ray said. “This luminary enlightenment is critical to amicable media and it’s critical to all forms of marketing. It’s fun to rivet with.”

Jenny Choi contributed reporting.

Emily Scott can be reached during emily.ivy.scott@temple.edu or on Twitter @emilyivyscott.